Bright Young Thing duMOMENT.

The duMOMENT “Bright Young Thing” publication is aimed to highlight the accomplishments of successful up and coming young professionals (within their chosen field).

In my day to day life – on my University campus, the workplace, or through various endeavours I have taken on – I have come across a vast array of extraordinary young professionals within several fields; ranging from close friends, to absolute strangers.

They have experienced extreme success in their chosen field, and my hope is to have their stories inspire other duMOMENT readers.  Highlighting the success of these young professionals may even foster connections between other Canadian “Bright Young Things” – to collaborate and do bigger & better things for Canada, through: politics, art, culture, music, law, athletics and more.


For the month of OCTOBER, (the first ever publication of a “Bright Young Thing”), we had to set the bar high…therefore, there was only one reasonable choice:


While flipping through my mental catalogue of successful friends or people I have come across in my lifetime thus far, while trying to find the first “Bright Young Thing” to feature on duMOMENT – it was basically a no-brainier to choose Bailey Jeffries. This young lady hails from a small rural city, where ambition and big city success are hard feats for many. (She is also one of my closest friends, and I could not be more proud of her and the rare accomplishments she has harnessed at such an early age.)

Bailey holds an indescribable love for music and a lasting passion for writing, which had led her to this ambitious less travelled road – on her way to large success within the Toronto music entertainment industry at such an early age. While some wait around for something big to happen, she has made big things happen; her rules, her way. From mastering biographies and press kits, being publicist for the talented Peter Jackson and now launching her own online industry Magazine BENT, this Bright Young Thing has begun to take over Toronto; with sass and class.

Studying Entertainment and Culture with a focus on Music  – and minors in both English and Marketing – at Ryerson University, Bailey landed her first taste of the music entertainment industry with an Internship at FLOW 93.5; Toronto’s #1 radio station for hip-hop and RnB. She was hired to work in the promotional department of FLOW, where she soon found herself spending the entirety of the internship with the on-air staff of the Morning Show; JJ and Melanie in the Morning.  Bailey’s hard work, dedication and raw talent landed her the experience of being hired as the fill-in producer for the Morning Show; quite the feat for such a young lady.  The talents and drive of this bright young thing did not stop there.

After her internship at FLOW 93.5 came to a close, Midday Mix Show host Jeni ‘JJ’ McKenzie hired Bailey as the sole journalist for her website/blog [JJisJeni]. Bailey took on the task of covering music-video shoots, events, and artist features for the website/blog. Since then, Bailey’s undeniable talent has found her hired as a journalist for such urban-music publications as: Industry Magazine, The Scene Mag, SwaggNews, SwaGGgirlicious and BigMouthsOnline. She is also the official publicist for Fred E Fame’s The 5th Artist Development Agency, as well as the extremely talented artist Peter Jackson and 90 Nickle Entertainment. Bailey’s writing genius does not end there. She has also worked with several artists – personally writing biographies, press releases and preparing press kits. With a dedication to all of the establishments she works for, Bailey spends hours a day writing and does not plan on stopping any time soon.

Bailey’s most current business endeavour is her new online magazine, BENT – which stands for B-Entertained. She hopes to foster and grow the success of her online magazine and the ultimate goal is for her to convert BENT into a printed publication. Bailey plans for to act as the freshest and hottest source of information covering the Toronto music industry [B-Toronto], general hip-hop news [B-informed], urban fashion trends [B-fly], and a section dedicated to successful power females [B-fabulous]. The magazine’s section, B-fabulous, should have no issues taking off, as Bailey is a terrific example of a successful and powerful female. When passionately describing her hopes for BENT magazine, Bailey told me that, “This [BENT] will be a sole representation of my passions, work-ethic, and dedication to my craft. I will make sure BENT Magazine makes noise around Canada, and eventually world-wide. Living in Toronto has provided the perfect mix of cultural, artistic, political and musical inspiration to pull from.”


Here is an exclusive duMOMENT “Bright Young Things” questionnaire with Bailey J.

Schooling background… 3rd year of ACS
 at Ryerson University.                            Major: Entertainment and Culture
Double minor: English and Marketing 
… and getting my Music certificate.

For someone as musically involved, as you, I am dying to know – who is your favourite musician(s)? This probably the hardest question you could have asked me, I’ve erased my answer about ten times (haha)… I really have an appreciation for all artists who have a dedication to their craft and produce quality music. I’ve always said if I had to chose 2 albums to listen to for the rest of my life, it would be Lil Wayne’s ‘No Ceilings’ mixtape, and Lauryn Hills Unplugged album… but I love classics like Frank Sinatra, Sam Cooke and Stevie Wonder… yet other days I’ll listen to Nas, Wu-tang, Biggie… yet other days I’ll listen to The Tragically Hip and Van Morrison… It really depends on my mood. I just love music. MUSIC is my favorite musician… if that makes sense (haha).

The little things that make you smile… Discovering a new song that I can play on repeat for weeks without getting sick of it, lazy days with friends and family, a good book, never running out of things to write about…. and you can never go wrong with some non-sense filled cartoons, those are my guilty pleasure. I swear when I’m 80 years old I’ll still be watching ridiculous cartoons.

Favorite magazine(s)? XXL, Z!NK and Cosmo

What is your favourite clothing store? I tend to buy my clothes from all different places. Living downtown Toronto there’s way too much to choose from to stick to one store. However, you can never go wrong with H&M, they do a good job showcasing the latest fashion trends with vintage-inspired pieces at a great price.

The staple piece in your closet, is… A Black high-waisted skirt. You can make unlimited looks with a simple piece like that, by accessorizing it the proper way.

What is your biggest life lesson thus far? Kindness can be mistaken for weakness… Never let people take advantage of your passion.

Favourite quote? The whole Desiderata poem [have a portion of it tattooed on me, so it must be one of my favorites] especially the line, “whatever your dreams and aspirations in the noisy confusion of life, keep peace in your soul”


“There’s gonna be some stuff your gonna see that’s gonna make it hard to smile in the future. But through whatever you see, through all the rain and all the pain, you gotta keep your sense of humor. You gotta be able to smile through all this bullshit.” — Tupac Shakur

What is your biggest accomplishment in life thus far? Having worked my way into the position to be able to start my own online magazine. So much has happened in such a short amount of time, and I know I have a lot to look forward to, and many more accomplishments to gain.

If you could have lunch with anyone, dead or alive, who would it be? Alive: Jay-Z. He’s brilliant in every aspect of business, music, fashion and marketing. 
Dead: Tupac. I always watch old interviews with him and would have loved to be in the position of the journalist. He was a genius… I think a lot of people undermine how incredibly creative he was, especially poetically.

Bailey, where do you see yourself in 10 years? Hopefully still working within the music industry… I’ve always said I would end up in New York. I would love to say that my online-magazine will be an international publication by that time. However, if for some reason I’m not still writing as a career, I can see myself working at a major record label, booking agency or radio station. I’m also in the process of starting a book so that will definitely be out by that time, and hopefully had gained some great attention

What inspires you to do well? Myself. If what I’m doing isn’t making me happy it won’t be worth it in the end. Secondly [yet not less-importantly], my parents. Their my biggest support system, they’ve always encouraged my sister, brother and I to follow our dreams. If I can become successful in following my dream and somehow repay my parents for everything they’ve done for me through my success, I’ll have accomplished my ultimate goal.

Bailey’s final say: “Honestly, I just want people to know writing is my PASSION. It’s not a hobby so I can meet certain people or get into the right parties. I always say, if I wasn’t writing for you, I’d be writing for myself. I spend hours every single day writing because its truly the one thing that makes me happy and feels right in my heart that it’s what I’m meant to do.”

Keep your eye out for this girl…because duMOMENT, Bailey Jeffries is a bright young thing taking on the Toronto (and soon, worldwide) music entertainment industry…one successful accomplishment at a time.

Also – keep your eye out for BENT Magazine…hitting the web sooner than later. You can follow duMOMENT and look her for the link once it drops.


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